From Spark to Signature:
A Fireside Chat on Seller Acquisition

Moderated by Sara Rose Bytnar

Every auction business runs on the same fuel: sellers who choose you. Yet while the industry has spent years refining how it reaches bidders, far less attention goes to the marketing that brings new business through the door. Moderated by Sara Rose Bytnar, this conversation brings together auction professionals from four distinct asset classes - real estate, personal and commercial assets, personal property and estates, and benefit auctions - to share what is actually generating seller leads in today’s market.

This is a candid discussion rather than a presentation. Panelists will talk through the campaigns and outreach that are working now, the referral relationships that produce the most contracts, how they stay visible across a decision cycle that can run months or years, and what they have tried that fell flat. Expect specifics: where the leads come from, what they cost, and what converts a conversation into a signed agreement.

Upon completing this session, you will be able to:

1. Compare seller acquisition approaches across asset classes and identify which tactics transfer to their own market.
2. Describe the marketing and outreach methods currently producing qualified seller leads for working auction companies.
3. Evaluate their own seller-side efforts against what peers in comparable businesses are doing.
4. Apply at least one new lead generation or nurture tactic to their business immediately following the summit.