Education Events

2027 Auction Marketing Management (AMM) [Pre-Summit]

Pre-Summit AMM Designation Course

Friday, February 12, 2027 to Sunday, February 14, 2027

Marriott Kansas City Overland Park

10800 Metcalf Avenue
Overland Park, KS 66210
United States

* Registration open until 2/9/27 at 12:00 AM (CST)

The Auction Marketing Management (AMM) designation course you know and trust is coming to an exciting new location! Based on your feedback, we're bringing AMM beyond Las Vegas and offering a fresh opportunity to earn your designation this February.

Join us for three intensive days of AMM education designed to strengthen your marketing expertise and elevate your business. This immersive designation course equips auction professionals with the knowledge and skills to develop high-impact marketing strategies in today's landscape, using practical techniques, cutting-edge tools, data-driven decision-making, and powerful automation. Go beyond basic marketing tactics and discover how to expand your reach, grow your brand, and create measurable results.

Following the course, you have the option to extend your experience by attending the Advanced Marketing Summit (additional registration required), where industry leaders and marketing experts share innovative strategies, emerging trends, and actionable insights you can put to work immediately.

Upon completing this class, you will be able to:

Craft a compelling brand identity and optimize the buyer's journey
Master website optimization, technical SEO, and Google My Business
Create high-impact organic content and leverage user-generated content strategies
Develop effective paid advertising campaigns across various channels
Utilize data analytics to measure performance and refine your approach
Access a curated suite of marketing technologies and automation tools
Elevate your auction marketing expertise and drive unparalleled results

Who should invest in attending this AMM?

Auction professionals seeking to elevate their marketing expertise
Marketing professionals specializing in the auction industry
Business owners and principals responsible for marketing their auction businesses
Past participants seeking a refresher or wishing to upskill their team

Requirements for Earning the Designation

Be a member of the NAA
Register for and attend all 24 hours of the AMM designation class
Once earned, to maintain the designation you must:
- Be a member of the NAA
- Pay the annual designation fee of $35 by October 31
- Complete 24 hours of continuing education (CE) every three years

Registration

	Credits	Price
Designation Holder Registration Registration for attendees who actively hold one or more NAA designations.	24.00	$765.00
Member Registration	24.00 (Continuing Education )	$790.00
Non-Member Registration Registration for non-members of the NAA	24.00 (Continuing Education )	$1,410.00

Hotel

Marriott Kansas City Overland Park
10800 Metcalf Ave
Overland Park, KS 66210

Click here to book a room by Thursday, January 21, 2027

Group Name: National Auction Association Digital Marketing Summit 2027
Hotel Direct: 913-451-8000
Reservation Center: 800-228-9290

Special Rate: $179.00 (plus taxes and fees) - subject to availability. The special rate includes:

Unlimited local phone calls
Complimentary basic wireless internet in guestrooms
Complimentary 24-hour fitness center access

Note: This information is subject to change at any time, without notice.

Airport

Kansas City International Airport
1 Kansas City Boulevard
Kansas City, MO 64153

Cancellation Policy: Registration refund/cancellation requests must be submitted in writing to accounting@auctioneers.org by January 12, 2027 in order to be refunded in full minus credit card fees and a 3% processing fee. Refunds will be issued to your original form of payment within 3-5 days after the request is received and approved. Refunds/cancellations submitted after January 12 will not be refunded.

For More Information:

11900 West 87th Street Parkway Suite 120
Lenexa, Kansas 66215
United States (913) 541-8084